There is a real life thing called this. It is the name of the company that controls all authorized uses of the brand, image, and creative products of one John Wayne, i.e. The Duke. Sure, the full name is "John Wayne Enterprises," but they generally seem to shorthand themselves as the above. Hence Ray Madoff's book, Immortality and the Law, cites a legal case involving "Wayne Enterprises," and it has nothing at all to do with Batman.
How could this be the actual name of something? Does this mean that someone could create a newspaper called The Daily Planet and not have to pay anyone royalties?
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